Business Development

& Marketing



At the core of every economic development program are the activities and initiatives devoted to attracting, retaining and expanding investment and jobs. Ignite The Region’s Business Development & Marketing initiative is to promote robust and sustainable growth by engaging in a proactive, economic development program that supports business retention, expansion, creation and attraction. Our Business Development & Marketing Initiative is comprised of ten strategic goals:

  1. More closely align and coordinate regional economic development efforts among local, regional and state economic development partners

  2. Design a regional economic development brand that emphasizes and reflects the attractive qualities in the region

  3. Enhance the economic development tools and incentives available to the region

  4. Aggressively market and promote Northwest Indiana as a destination for new investment and employment

  5. Cultivate relationships and networks with business executives for the recruitment of new businesses to Northwest Indiana, especially in target clusters and sectors

  6. Build awareness of the region among site selection consultants and commercial brokers

  7. Increase Collaborative business retention and expansion (BRE) efforts across the region

  8. Educate public officials and the public about Northwest Indiana’s economic issues and the importance of economic development

  9. Expand and leverage tourism to support industry and talent attraction

  10. Establish an economic development district (EDD) to serve as a facilitator of regional initiatives and a conduit for additional funding sources in Lake, Porter, and LaPorte counties